Powerzzzup Genetics is the engine behind some of the most iconic Cookies brand strains, making it a must-know breeder for any seed collector interested in modern cannabis history. Based in San Francisco, Powerzzzup is led by breeder Kenny Dumetz in close collaboration with Berner’s Cookies Fam. Their approach is rooted in deep knowledge of the original Cookies gene pool (think GSC, Cherry Pie, OG Kush cuts) and a drive to phenohunt exceptional new expressions from those classics. The most famous example of Powerzzzup’s prowess is Gary Payton, a Snowman x Y Life hybrid created as a collab with Cookies. Bred and selected by Powerzzzup, Gary Payton became a highly coveted strain known for its potent, flavorful, and colorful profile. Notably, Cereal Milk – another Cookies staple – also came from Powerzzzup’s work, essentially a sister pheno from the same Snowman x Y Life seed hunt that produced Gary Payton. These strains solidified Powerzzzup’s reputation for finding gold in genetic rough. Collectors seek out Powerzzzup Genetics seeds (when available) because they carry the authentic lineage that many imitators try to replicate. Owning a strain bred by Powerzzzup means accessing the true source of that Cookies magic – the dense, gassy sweet buds testing 20%+ THC that have swept competitions and menus. The defining trait of Powerzzzup’s breeding is the fusion of old-school Cookies potency with new-school flavor twists. For instance, Gary Payton carries an herbal cookies-and-fuel aroma with striking potency, a direct result of the precise pairing of “The Y” (a GSC x Cherry Pie cultivar) and the Snowman cut of GSC. In summary, Powerzzzup Genetics has been a behind-the-scenes powerhouse; its pages above product listings offer meaningful insight into a breeder that has quietly shaped cannabis trends and continue to do so with each collaboration and release.